Jim Morton

Résumé

Jim Morton

40 Sheridan

San Francisco, CA 94103

Overview

I’ve been working in marketing since 2003, and writing about films and popular culture since 1980. The two disciplines may not seem related, but my popular culture writing helps me improve my marketing writing and vice versa. I have spoken in public on numerous occasions, and gave a film presentation at the 2010 Revelation Film Festival. I’ve worked at trade shows all over the world, including Shanghai, Tokyo, Düsseldorf, and Cologne.

Skills Summary

  • Excellent writing skills
  • Email Marketing
  • HTML and CSS skills
  • Marketing
  • Knowledge of Print Production
  • Technical writing and illustrating
  • Trade show experience
  • Public speaking
  • Press releases and public relations
  • Knowledge of B2B sales techniques

    • Professional Experience

    Freelance Work

    Writer and Graphic Artist, 2020 – present

    • Magazine articles
    • Blog articles
    • Content for Blu-Ray package
    • Book content
    • Poster design
    • Book design

    Goolara, LLC

    Marketing Specialist, 2012 – 2020

    • Responsible for all website content and design
    • Write all blog articles
    • Maintain all  of the company’s social media
    • Design responsive email for monthly newsletter
    • Write  and designs all white papers and guides
    • Write some content for software manual
    • Participates in trade shows

    East German Cinema Blog

    Researcher & author, 2010 – present

    • Write all content for this WordPress site.
    • Extensive research and reporting.
    • Prepare and modify images using Illustrator and Photoshop.
    • Modified HTML for anchors and other features.
    • Several public speaking engagements and radio programs.

    I started this site as a place to test and perfect material for a book I was writing. Within four months it was appearing at the top of organic search results. It has been hailed and recommended by several of the world’s foremost authorities in German film, and was featured in the popular German weekly newspaper, Der Freitag.

    Powis Parker, Inc., Berkeley, CA

    Director of Marketing Communications, 2003 – 2009

    • Coordinate and execute all aspects of Marketing Communications.
    • Write And approves all web content.
    • Tracks SEO and improves page results with various web analytics.
    • Write and handle email blasts.
    • Write and maintain both the public and the dealer/distributor blogs.
    • Write all press materials, including:
      • press releases
      • white papers
      • advertisements
      • datasheets
      • brochures
    • Handle trade show management and logistics.
    • Write and illustrate all user hardware and software manuals.
    • Create instructional videos using iMovie.

    Worked closely with the CEO and the VP of Sales, which led to dramatic increases in sales. The company received its first national attention at this time, including an article in the San Francisco Chronicle and a spot on NPR’s Morning Edition.

    World Litho, San Francisco, CA

    Owner, 1988 – 2002

    • Operate one of San Francisco’s first pre-press service bureaus.
    • Prepare pages in Adobe InDesign and Quark Xpress.
    • Color correct and modify images using Adobe Photoshop.
    • Manage all aspects of IT within the business.

    Customers include Mother Jones magazine, California Lawyer, Girlfriends, Publish magazine, and others. Handle every aspect of the business, including billing, customer relations, staff management, page preparation, photo correction and modification, and various proofmaking techniques.

    Adobe Systems, Inc., Mountain View, CA

    Tech Writer (Consultant), 1987 – 1990

    Write instructions and provide illustrations for the Adobe Color Guide (included with Adobe Illustrator versions 88 and 3). Job required thorough familiarity with all aspects of Adobe Illustrator.

    Software Proficiencies

    • Expert level Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Dreamweaver, etc.)
    • Expert level HTML and CSS
    • Intermediate level Affinity software (Photo, Designer, and Publisher)
    • Intermediate level Framemaker, GIMP, Visio, LibreOffice, and OpenOffice
    • Intermediate level iMovie, iDVD, Windows Movie Maker, Camtasia
    • Intermediate level HTML and CSS
    • Basic level JavaScript and Python

    Publications

    • Movies Behind the Wall: The Story of East German Films and the Rise and Fall of the GDR – Pop Void Publications, 2020

    • What a Character! 20th Century American Advertising Icons – Chronicle Books, 1996, co-author

    • Pop Void: A Journal of Popular Culture – Pop Void Publications, 1988, editor/writer

    • Re/Search #10: Incredibly Strange Films  Re/Search Publications, 1985, guest editor/writer

    • Write articles for MacWorld and Personal Publishing
    • Illustrate articles for Mother Jones magazine
    • Taught film class for the San Francisco Free University
    • Guest speaker at the 2010 Revelation Film Festival in Perth, Australia

    References upon request (see also: my LinkedIn profile)

Languages

  • German – B level
  • French – A level
  • Spanish (Latin American) – Basic comprehension