Jim Morton

Résumé

Jim Morton

40 Sheridan

San Francisco, CA 94103

415-218-8274

jimmorton@gmx.com

Overview

I’ve been working in marketing since 2003, and writing about cinema and other popular culture subjects since 1980. The two disciplines may not seem related, but my popular culture writing helps me improve my marketing writing and vice versa. I have spoken in public on numerous occasions, and was flown to Perth, Australia to speak at the 2010 Revelation Film Festival. I have worked at trade shows all over the world, including Shanghai, Tokyo, Düsseldorf, and Cologne.

Skills Summary

  • Email Marketing
  • Social Marketing
  • Excellent writing skills
  • Knowledge of Print Production
  • White papers and guides
  • Trade show logistics and ROI reports
  • Public speaking
  • Press releases and public relations
  • B2B sales materials
  • Technical writing and illustrating
  • HTML and CSS skills

Professional Experience

Goolara, LLC

Marketing Specialist, 2012 – 2020

  • Responsible for all website content and design
  • Writes all blog articles
  • Maintains all  of the company’s social media
  • Designed responsive email for monthly newsletter
  • Writes  and designs all white papers and guides
  • Writes some content for software manual
  • Participates in trade shows

East German Cinema Blog

Researcher & author, 2010 – present

  • Writes all content for this WordPress site.
  • Extensive research and reporting.
  • Prepare and modify images using Illustrator and Photoshop.
  • Modified HTML for anchors and other features.
  • Several public speaking engagements and radio programs.

The site was started as a place to vet material for a book, and within four months it was appearing at the top of organic searches, above well-respected sites on the subject. It has been hailed and recommended by several of the world’s foremost authorities in German film, and was featured in the popular German weekly newspaper, Der Freitag.

Powis Parker, Inc., Berkeley, CA

Director of Marketing Communications, 2003 – 2009

  • Coordinated and executed all aspects of Marketing Communications.
  • Wrote or approved all web content.
  • Tracked SEO and improved page results with various web analytics.
  • Used “long tail” techniques to capture draw additional visitors to the web site.
  • Wrote and handled email blasts.
  • Wrote and maintained both the public and the dealer/distributor blogs.
  • Wrote all press materials, including:
    • press releases
    • white papers
    • advertisements
    • datasheets
    • brochures
  • Handled trade show management and logistics.
  • Wrote and illustrated all user hardware and software manuals.
  • Created instructional videos using iMovie.

Worked closely with the CEO and the VP of Sales, which led to dramatic increases in sales. The company received its first national attention at this time, including an article in the San Francisco Chronicle and a spot on NPRís Morning Edition.

World Litho, San Francisco, CA

Owner, 1988 – 2002

  • Operated one of San Francisco’s first pre-press service bureaus.
  • Prepared pages in Adobe InDesign and Quark Xpress.
  • Color corrected and modified images using Adobe Photoshop.
  • Managed all aspects of IT within the business.

Customers included Mother Jones magazine, California Lawyer, Girlfriends, Publish magazine, and others. Handled every aspect of the business, including billing, customer relations, staff management, page preparation, photo correction and modification, and various proofmaking techniques.

Adobe Systems, Inc., Mountain View, CA

Tech Writer (Consultant), 1987 – 1990

Wrote instructions and provided illustrations for the Adobe Color Guide (included with Adobe Illustrator versions 88 and 3). Job required thorough familiarity with all aspects of Adobe Illustrator.

Software Proficiencies

  • Expert level Adobe CS (Photoshop, Illustrator, InDesign, Dreamweaver, etc.)
  • Expert level HTML and CSS
  • Intermediate level Affinity software (Photo, Designer, and Publisher)
  • Intermediate level Framemaker, GIMP, Visio, LibreOffice, and OpenOffice
  • Intermediate level iMovie, iDVD, Windows Movie Maker, Camtasia
  • Intermediate level HTML and CSS
  • Basic level JavaScript and Python

Additional Achievements

  • Author/Editor of four books

    What a Character! 20th Century American Advertising Icons – Chronicle Books, 1996, co-author

    Pop Void: A Journal of Popular Culture – Pop Void Publications, 1988, editor/writer

    Re/Search #10: Incredibly Strange Films  Re/Search Publications, 1985, guest editor/writer

    Movies Behind the Wall: The Story of East German Films and the Rise and Fall of the GDR – Pop Void Publications, 2020, sole author

  • Wrote articles for MacWorld and Personal Publishing
  • Illustrated articles for Mother Jones magazine
  • Intermediate-level German speaker
  • Taught film class for the San Francisco Free University
  • Guest speaker at the 2010 Revelation Film Festival in Perth, Australia
  • Currently working on a cocktail book

References upon request (see also: my LinkedIn profile)

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