Jim Morton

Archive for the ‘Jim Morton’ Category

Writing Web Content

In Jim Morton, Skills, Uncategorized, Web Content on February 28, 2012 at 12:29 am

Everyone these days writes web content. Every soccer mom, Sunday hobbyist, sports fan, film buff, and lonely teenager has a blog. Unfortunately, this mass production tends devalue the art. In fact, writing good web content is trickier than it looks. Anyone can type something up and throw it on a website, but that doesn’t mean that anyone else will want to look at it. Nor does it mean that anyone, outside of a small circle of friends, will ever know that it exists.

That’s where SEO comes in. SEO stands for Search Engine Optimization and is the the secret to getting your website noticed. If you are really good at it, you can push your site to the top of the list in Google searches. If you re interested in good SEO techniques there are some excellent seminars available. Keep in mind that SEO is an ever-changing playing field. This is due mostly to the fact that there are many people out here trying to “game the system” by forcing their website to appear at the top of the list in Google organic searches (an organic search is one that the didn’t get its standing in the results by paying Google). To prevent, this, Google is constantly improving their search algorithms.

The biggest mistake that most people make when it comes to their websites is trying to create dazzle instead of content. Remember: search engines like content, so skip the flash videos and describe your products.


Fun Stuff

In Jim Morton, Language, Misc, Recreation on February 27, 2012 at 4:52 pm

Not all my work is serious. Everybody need to have fun sometimes. Here are a few of the things I’ve created in my spare time.

Crossword Puzzles

I like solving crossword puzzles, but creating them is even more fun. This crossword puzzle appeared in the New York Times, September 13, 2000. At the time, Bill Clinton was president, and I had read that he started every morning by doing the New York Times crossword puzzle. That was a special morning for me, realizing that the prseident of the United States was working on my puzzle!

Get crossword puzzle here.


Translating film subtitles offers a host of interesting challenges. Mädchen, Mädchen was especially challenging because so much of the dialog was based on the way teenagers talk nowadays. It also required me to translate stanzas from a rap song, keeping the rhymes and at the same time making sure that the translation stayed accurate to what was being said. For the techies in the crowd, I used Jubler, an easy-to-use subtitle creation program that is available for both the Mac and the PC.

Get Mädchen, Mädchen subtitles here.

Read more about my translating process here.