Everyone these days writes web content. Every soccer mom, Sunday hobbyist, sports fan, film buff, and lonely teenager has a blog. Unfortunately, this mass production tends devalue the art. In fact, writing good web content is trickier than it looks. Anyone can type something up and throw it on a website, but that doesn’t mean that anyone else will want to look at it. Nor does it mean that anyone, outside of a small circle of friends, will ever know that it exists.

That’s where SEO comes in. SEO stands for Search Engine Optimization and is the the secret to getting your website noticed. If you are really good at it, you can push your site to the top of the list in Google searches. If you re interested in good SEO techniques there are some excellent seminars available. Keep in mind that SEO is an ever-changing playing field. This is due mostly to the fact that there are many people out here trying to “game the system” by forcing their website to appear at the top of the list in Google organic searches (an organic search is one that the didn’t get its standing in the results by paying Google). To prevent, this, Google is constantly improving their search algorithms.

The biggest mistake that most people make when it comes to their websites is trying to create dazzle instead of content. Remember: search engines like content, so skip the flash videos and describe your products.